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乡村消费加速升级‌ 奔“县”消费潮有“烟火气”更有“新活力”,乡村消费加速升级‌ 奔“县”消费潮有“烟火气”更有“新活力”_我的网站

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    One of the Chinese People's Liberation Army (PLA) Navy's first-batch female shipborne flight cadets completes her daytime shipborne landing qualification assessment. Photo: China Military OnlineA state media video released on Sunday showed that the Chinese People's Liberation Army (PLA) Navy's first batch of female shipborne pilot trainees have all passed their daytime shipborne landing qualification assessments and have now entered the night landing training and evaluation phase.
The progress of female pilot training is an important indicator of the maturity and systemization of the shipborne aviation talent selection and training system, a military affairs expert said. Smears by some foreign media about China's pilot training capabilities are, in essence, a projection of the West's own anxieties over talent shortages, the expert added.
"Night landings are tougher than I imagined. The entire sea is pitch black. It's hard to tell where the sea ends and the sky begins. It's very easy to become disoriented," said Han Meng, a female trainee pilot at the Naval Aviation University, in the CCTV News video.
"Completing today's landing mission has given me a clearer understanding of my own abilities. I'm about to graduate, and I feel more confident about heading to my post and carrying out various maritime and far-sea missions I'll be assigned," she added.
The CCTV News report showed that the assessment featured a Z-8 helicopter landing on the aft flight deck of a vessel.
CCTV reported on Friday that the first batch of female shipborne pilot trainees had all recently passed their daytime shipborne landing qualification assessments. Shipborne landing is a critical milestone in a shipborne pilot's development, often described as the "certificate" to real naval aviation. Passing this assessment marks a significant step in the PLA Navy's efforts to cultivate female shipborne aviation talent.
All pilot trainees, regardless of gender, must meet the same rigorous physical and psychological standards required for shipborne aviation. The successful qualification of these female trainees demonstrates that the selection and training systems are capable of identifying and developing top-tier talent based on capability, not gender, Zhang Junshe, a Chinese military affairs expert, told the Global Times on Sunday. 
In recent years, the PLA Navy's shipborne aviation talent development has entered a new phase of system-of-systems operations, transitioning from "able to fly and land on ships" to "able to fight and operate jointly," PLA Daily reported on April 22.
Under the synchronized training objectives of developing pilots, combatants and commanders, new pathways for talent cultivation are being explored, including growth opportunities for shipborne fighter and helicopter pilots. Training programs are being optimized across all elements, support resources coordinated across all domains, and implementation advanced across all processes, forming a systematic, integrated talent development framework.
Zhang also mentioned that foreign media outlets have hyped claims of a "pilot shortage" in China or that "talent development cannot keep pace with equipment delivery." Such claims are largely based on selective data comparisons and misunderstandings of China's aviation development, essentially reflecting the West's own anxieties about talent.
First, foreign media outlets often simply compare the total number of licensed pilots in China with that of the US, ignoring differences in population size, the prevalence of aviation culture and historical development. China's nationwide selection process draws from a vast pool of candidates, ensuring high overall pilot quality and building a strong reserve of aviation talent, Zhang noted.
In July, the PLA Navy's 2026 pilot recruitment process was successfully completed. The average college entrance examination scores of admitted pilot trainees reached a record high. In recent years, through extensive outreach and publicity campaigns, enthusiasm among young applicants has continued to grow, with the recruitment pool expanding year by year.
The Navy's recruitment authorities have established carrier-based flight aptitude assessment platforms, introduced new testing technologies including virtual reality and biofeedback, and improved the comprehensiveness and accuracy of flight aptitude evaluations, said the PLA Navy.
Meanwhile, China has established a diversified training system encompassing academy training, airline-commissioned training and civilian supplementary pathways. Through general aviation development, China is expanding its civilian talent reserve and gradually narrowing the gap with leading aviation nations, the expert said.
Moreover, modern air warfare is a complex system undertaking, relying not only on the number of pilots but also on comprehensive system-of-systems support across strategic early warning, electronic warfare, command communications and ground maintenance. The leapfrog development of China's aviation equipment is built on overall improvements in comprehensive national strength and the aviation industrial system, rather than a simple linear increase in pilot numbers, Zhang added.
。    　　央视网消息：今年1至7月，乡村消费品零售额累计同比增长2.4%，高于城镇1.3个百分点，已连续55个月高于城镇或基本持平。

B | 连续增长背后的“新引擎”是什么？乡村消费市场又正在发生什么样的变化？来看记者的观察。　　在湖南省邵阳市洞口县的这家开业不久的商业综合体里，首批入驻商场的65家门店中有41家都是县里的首店。

C | 从空间设计到产品研发，融入地方文化和特色农产品的“县域定制品”成为最大卖点。5年间，常住人口的城镇化率由48.34%提升至51.10%，人群新的聚集也带来了更多消费需求，一些“柴米油盐酱醋茶”的日常生活消费也有了新的变化。在这个5000平方米的大型商超里，生鲜区多达上千个品种，进口水果、有机食材都可以一站式采买。

D | 　　商务部最新数据显示，目前，全国已基本实现县乡村三级商业网点全覆盖。专家表示，一个很重要的词就是“城乡同质商品”。更好地满足县域居民消费升级的需求。　　商业网点不断织密的同时，针对既有的县域商业基础设施，各地也在进行新一轮的探索。浙江省长兴县主城区的“金陵商城”，是陪伴了当地市民33年的老牌商场。眼下，这座老牌市场正在全面改造。同时，商城将盘活闲置铺位，引入进口特色商品，补齐高端消费短板。　　商务部最新数据显示，我国已建设改造县城综合商贸服务中心3159个，乡镇商贸中心1.5万个，村级便民商店16.8万个。　　文体旅相结合 解锁乡村游新潮流　　在县域消费市场，随着文体旅等基础设施的不断完善，到乡村去看国际赛事、参与少数民族“村舞”表演，成为新的消费潮流。　　不久前，一场国际篮球对抗赛在四川省巴中市南江县火热开赛。这座焕然一新的球场由破旧的灯光球场改造而来，场馆采用钢木屋架结构，遮阳挡雨的同时实现自然采光，场内还铺设专业运动地板。　　高水平国际赛事落户南江，也为县城带来大量外地观赛游客。不少观众专程追随赛事来到南江，看完比赛之后，打卡本地山水风光、体验乡土风情。截至目前，南江县已建成多功能运动场30个、全民健身中心9个，乡镇街道多功能运动场覆盖率达93.75%。　　不仅是体育运动，这个夏天，在贵州省黔西南州晴隆县的阿妹戚托小镇，彝族舞蹈“阿妹戚托”以全新的形象亮相。当地组建起村民自己的“村舞”队，开展常态化表演。

E | 今年的贵州“村舞”还衍生出各种不同的教学课程和不同的旅游路线，游客们从“看客”变成“主演”，不仅延长了游客的停留时间，还增加了消费的空间。　　借助“贵州村舞”带来的流量，今年以来，晴隆县全县接待游客人次同比增长8.1%，旅游总花费同比增长8.9%。去哪儿旅行数据显示，今年暑假，全国县城的酒店和民宿预订连住3天以上的游客同比增长两成，贵州兴义、江西铅山等一批“宝藏小城”的酒店预订量比去年翻番。专家表示，现在“奔县游”确实是一些趋势，基础设施也补上来了，它又有资源优势，这是一个基础。作为乡村来讲，更加拓展思路，突破原来只是一个景点(想法)，要形成消费链条的供给，从而接住这波流量。　　升级改造县乡物流 冷链进村入户　　今年以来，县域流通现代化水平不断提升，城乡流通网络效能进一步提高，冷链仓储保鲜设施、冷链运输车进村入户，打通物流“最后100米”。　　一大早，河北深州祁刘村的乡村超市格外热闹。

F | 榴莲、车厘子、阳光玫瑰葡萄等不易存储的外地果品随处可见，各种海鲜也能随时预定，价格平易近人。村民刘倩夕接到取货通知，来到超市领取前一日预定的红提。　　祁刘村距离城区40多公里，以往受交通条件限制，村级超市货品品类单一。如今，随着冷链配送进村，村里超市的货品越来越丰富。

G | 不仅如此，冷链直供减少了中间环节，价格也比以往更实惠。　　今年，当地创新推行“互联网+村级超市+农户”冷链直达模式，村民只需在村里的超市线上下单，各类生鲜就能通过专业冷链配送到家门口，配送半径扩大了一倍以上。　　如何在降低成本的同时快速将生鲜产品进村入户？今年，商务部提出，在推进邮快合作、农村客货邮融合发展，健全农产品物流服务体系的同时，还支持产地仓、集采集配中心、冷链仓储保鲜设施、田头市场等建设，让生鲜产品从田间地头直接“冷鲜”到家门口。　　截至目前，我国累计支持升级改造县乡物流配送网点3600多个，每天有超过1亿件包裹进出农村，越来越多的村民享受到“家门口的便利”。

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Published on:19:34:53